MKTCOM creates a new positioning and logo for Lépore Feminine fashion.

MKTCOM has just concluded the first phase of the reformulation of the Lépore Moda Feminina brand. Lépore is a regional brand of women's clothing located in the northwest region of the capital, created 2 years ago with the aim of creating differentiated and unique clothes, outside the current fashion standards. Every effort is made so that the new brand is perceived as an option for modern women. The campaign developed by the agency includes the reformulation of the entire e-commerce site, modernization of the Logo, creation of a new concept and slogan, creation of teasers and advertisements for social networks, in addition to the creation of all promotional material, such as bags, tags , folders and stickers.

MKTCOM had the challenge of making the dream of two sisters, Lailane and Cristiane Almeida, the owners of the Brand, come true. The dream of bringing joy, beauty and uniqueness to each Lépore customer. And this dream was very well translated by the agency through the concept and slogan created. The name Lépore originates from the Latin Lepore, which means hare. MKTCOM used the relevant attributes of the hare and its habitat to translate Lépore's proposal, which is to create versatile, cheerful and bouncy clothes that jump from season to season, from collection to collection. See the full concept below:

"The Lépore brand was born with the aim of creating different and unique clothes, outside of current fashion standards. The concept of the Lépore brand goes far beyond its origin from the Latin Lepore, which means hare. Using the relevant attributes of the hare and its habitat, Lépore makes fashion in a fun way that fits perfectly with its style.

Like the hare, our clothes are versatile, happy and bouncy. They jump from season to season, from collection to collection. Wearing a Lépore outfit you are always in fashion all year round. Our Clothes are comfortable for day-to-day use, that's doing fashion in a different way. Inside a Lépore piece you have the feeling of freedom, the sensation of the magical synergy between you and everything around you, whether at work, among friends, at a party or simply in the warmth of your family, Lépore unites you to the environment. The gentle breeze, the radiant sun, the colors around you, the lightness of the night, everything becomes different, you are more you from Lépore."

As for the logo, it needed to be modernized, but without failing to maintain the characteristics and look of the old one, a request that was not very easy to carry out, but MKTCOM came up with a solution that was very pleasing to the company and managed to bring a younger and more cheerful look to it. the brand.

The first phase ended with the launch of the new website that happened now, on October 1st. The next step is the elaboration of the strategic planning of MKT and Communication to direct the actions in the short and medium term. See below some of the pieces created for Lépore.